This was my first time trying this type of cable. I have always ordered the slim run type before, and I actually ordered this flat style inadvertently,
not realizing it until it had arrived. Before taking it out of the package, I thought the cable would be stiff and try to keep rolling itself back up, but was pleasantly surprised to find that it unrolled quite easily and is nice and pliable, yet doesn't feel delicate or fragile. Overall nice product.