I like the flat cable but the plug heads are so large, they will not always work in tight places. Compared to a "Blue Rigger" cable these seem much larger. I'll add pics showing a generic HDMI that came with my Samsung TV, a Blue Rigger and the flat HDMI cable heads.
I would highly recommend this product. The quality is excellent and it works beautifully. Im familiar with lower quality products from other retailers and was so impressed with this cord. I mean, it's a cord, but it's thick and well made.
I bought these to connect my XBOX one to my Sony receiver in a well stocked media room, so lots of connections, cables all in a cabinet. To get to units, I have to pull the cabinet out to access the back of the units and push it back into place. The problem is the flat coiled cable tension makes it difficult to position correctly so it won't pull out when I moved the cabinet into to proper position in the cabinet.
The other problem is it would not give handshake between XBOX One and Sony Receiver. Tried multiple times and it wouldn't connect. Changed back to old cable and worked fine. I will try to use these on BluRay and TV to see if it works, but for now it didn't work with XB1 and Sony receiver.
I'm giving it a six because it didn't work with XB1. If I can use it with other units great.
PROS: Flat cable is interesting.
CONS: Flat cable too rigid, unless in right position, will pull right out of your unit from the coiled tension.
first, the cable works, all my devices worked OK with this cable, i was told to use the thicket cable to connect devices to AVR, with HDMi specs such a mess i assume the HS is HDMI 2.0 compatible. i thought being flat cable it will be easy to maneuver, it will only bend in one direction along the axis of flat cable, round cables are easy to maneuver, i bought 15 to install through wall but i don't think i can use it, it will cost me more money to return it. these cable can not be used in wall installation because of their mending nature, i should've read reviews.