The build quality is decent. The only thing wrong with it when I received it is the placard on the front that say "PURE OUTDOORS" is folding in on itself from the corners, so needless to say it can use a little more adhesive but that's just cosmetic.

Functionally, the unit keeps ice cold and hot foods hot. I had flat ice cubes in it on its initial test and it lasted about a day, so tip for you when using this cooler, by the round or bigger cube ice to last longer. For the hot test, I put a fully cooked brisket off the grill into it to rest at 200 degrees and 3 hours later sealed in the cooler, it came out at 180 degrees, so 10% thermal loss over three hours. The latches are pretty reliable so far even after several kids tugging and wrestling with it to open, it didn't tear or show signs of fatigue. Built in bottle opener comes in handy also.

The only reason I give it 4 stars instead of 5:

1) The handles are made or rope and when you tote it around, it has a tendency to rock & jostle around. Just a bit of a nuisance but not enough to consider it a bad product. Solid (metal) handles make this much better
2) It weighs a more than your standard insulated coolers and when loaded down, you'll need a second person to help you move it around unless you have money saved for the chiropractor
3) Wheels would solve the above problem but you pay more for that and I solved that buying a wheel tote on that South American Jungle website and set the cooler on that with straps to wheel around.

Recommendation, if you're a family of 4 or more using this or you want to use it for fishing/camping purposes, go with the 50L - well worth it.

I haven't gotten to use this yet, but I did a ton of research before buying a cooler. I wanted quality. It matches what I saw in other reviews - which is that this is built very similarly to a Yeti but for a lot less $. It has a really good seal with the gasket in the lid. I was surprised I had to tug a bit to get it open. I could tell immediately that it's well insulated and rugged. The handles are designed well and actually comfortable to carry. The rubber latches are well made and seem like they'll last. I'm looking forward to testing it and seeing how many days it stays cool. It has a place to latch the cooler shut at the corners. This doesn't claim to be bear proof, but it looks like it might stand a chance to not be chewed through. Hopefully I don't test that part. The only negative I can see is that the sticker was peeling off the front when it arrived. I'll get a cool sticker to put in that spot instead so no loss.

Love it !!!

Good cooler, works well, trash the label, it falls off anyways.

Very satisfied with purchase so far. Great value compared to Yeti. Only small issue is rubber latches stop lid from falling shut on its own. Keeps ice cold for days. Sturdy construction. Use it as a seat and casting platform on my flats boat

It looks like a good sturdy cooler. Will need to wait till summer to put it to the test. I just had to comment that when mine arrived the label was barely adhered to the cooler. Obviously it is nothing that will affect the performance but would have preferred to have the label on it. Not sure why this seems to be an issue. Trying Gorilla Glue on it now.

Also, I am a little concerned about the drain cap. If anyone can lose it it will be me.

I bought this cooler via Monoprice Amazon in March 2019. In July I lost the drain cap. My fault, yes. The cap is not tethered to the cooler. I called Monoprice tech support and inquired if I could order a new cap. I was told caps are not available and that I would have to order a new $150 cooler. No I don't think so. This cap is metric and not available from any source, Other higher end cooler companies have tethers/replacements available. for their line of coolers.

Super solid, kept things extremely cold for 5 days, minimal amount of ice melt when emptying at end of trip. Really happy.

I bought this for my husband last Christmas. He really likes it. We like the tie down slots and padlock holes. We use this cooler mainly when we go camping. We keep it in the back of our sxs for when we ride the trails. Ice retention in the dead of summer is pretty good, but of course we had to add more about every 1 1/2 days. That isn't bad with the sun beating down on it. The construction is great. You can sit or stand on the lid without it starting to buckle. He like it so much when he wanted to get a new portable cooler for going to bbq's or on the boat he got the Emperor 40 ( I believe) flip portable soft cooler. The only thing I wish the Emperor 50 had is a tray for the inside. That would be great for putting sandwiches in to keep them off of the ice and drinks. Maybe some day they will come out with one.

The cooler worked very well. We put food frozen in
And drove to Maine. Over 700 miles. The food was still frozen 48 hours later.
However I am disappointed with the label on the front. It was
Half off when the cooler arrived. I tried to stick it back on but it won’t stay.