MCI Electronics, a top Chilean based electronics reseller, operates as a B2B and B2C reseller, specializing in premium adapters and cables to various industries such as education, retail businesses, mining, and more. The company established their partnership with Monoprice after connecting at CES 2013, enabling and streamlining an approach based on product reliability, competitive pricing, and a hassle-free shopping experience.
Key Highlights
Sustained Growth
MCI has sustained growth YoY for all cable sales since choosing Monoprice as their preferred vendor.
Streamlined Logistics
With 164 orders placed per year on average and an AOV (average order value) of $333 – MCI maximizes margins with every shipment.
Fewer Customer Returns
Variety of high-quality and long-lasting cables with a lifetime warranty reduce MCI’s customers’ returns.
Challenge
MCI’s attempt to source cables directly from factories in China proved to be challenging due to inconsistent quality, unreliable suppliers, and limited access to specialized cable types. As a result, these disadvantages became overwhelming for a short-staffed team, using up resources and time just to secure dependable products.
Solution
At CES 2013, MCI’s CEO was impressed by Monoprice’s dedication to quality assurance and customer satisfaction. Julian Aguayo, MCI’s CFO, credits Monoprice’s easy-to-navigate platform and trustworthy sales support team for simplifying the ordering process and allowing him and his team to efficiently manage procurement.
Impact
A combination of lifetime warranties, lower rates, net terms, a flexible return policy, and a broad range of cable options established Monoprice’s credibility and reinforcing their status as a preferred and customer-oriented partner for MCI’s sourcing requirements. By procuring cables through Monoprice, MCI streamlines its sourcing operations and better serves customers seeking dependable and economical solutions. Monoprice’s reliable inventory and strong value proposition position them as a key partner for MCI.
