I bought several rolls of this at $5 each. The quality is great, prints are durable, and the price is good. I don't have any ABS to compare it to, but it has a matte finish that disguises the print lines very well (in comparison to PLA).
This printed relatively easily, but the filament is quite brittle. I printed a few sample pieces out with Hatchbox PLA and out of this "extra strong" ABS. I used all of the same settings except I used the recommended temps for the respective materials. Then I bent them until fracture along the same orientation. The ABS broke immediately and with no warning (brittle fracture). The PLA bent to 90* enduring much more force and it still didn't break until I bent it in the opposite direction. Generally PLA is more brittle than ABS. You are much better of with hatchbox PLA which doesn't warp and is much stronger than this filament.