I like how the red color is actually red, not like some cheap cables where it's an off red color (they must use cheap dyes or something from China). This is the read deal, it's a true red and it works great!
Had a situation where my new PC case didn't support 5.25 drive bays. So I had to rig a longer power and SATA cable through the back of the case (out the water cooling grommet). This allowed me to hook up a SATA Optical drive as an external device. It works great, but wish there was a Black one this length!