Had to add this to an existing 25' Monoprice cable of the same type. Used a female to female Keystone jack (Monoprice product # 6852) since looks were of no concern since the union is hidden from view The flat cable made it possible to complete the job without having to open up a wall. Thank you Monoprice! The 10' cable, keystone jack and shipping were priced reasonably and both arrived in a timely manner . Another job doe well by the fine folks of Monoprice.
I bought these cables to route through my wall for my home theater system. I needed something that was smaller and easier to bend so I could fit 4 of these cables inside the recessed power outlet slot for cables. I was able to fit 4 of these cables and an ethernet cable perfectly thanks to their flat design and better flexibility.
PROS: Highly flexible cable that takes up less space as a normal HDMI cable
CONS: None yet although I haven't connected the cable to my devices yet to really run it.
I've bought several of these. Of the several brands of HDMI cable I have used this is my favorite. The picture is with these cables is flawless but what sets them apart is that they are very flexible and easy to manage.