U-PC Wholesale has been providing business technology services to businesses across the Pacific Northwest since 2000. They not only distribute computer electronics, cables, and software, but also build servers, PCs, firewalls, and video surveillance systems.

Key Highlights

Improved Client Retention

White labeled cables ensure customers don't attempt DIY repair

Decreased Replacement Fees

Lifetime warranty on all cables reduces potential costs for product replacement

Easier Product Replenishment

Wide product selection and customization decreases the amount of vendor contracts

Challenge

Jay Thayer, U-PC Wholesale’s CEO, has dedicated his business to providing each of its customer with the highest quality products, services, and support. Being from the Pacific Northwest himself, Jay wants other local businesses to thrive. However, sourcing products that are both reliable and cost effective became a challenge for U-PC Wholesale due to the limited number of direct-to-consumer manufacturers on the market.

Solution

Jay has over 30 years of hands-on IT hardware experience and was already familiar with Monoprice’s reputation for providing fair prices and excellent product quality. He decided to purchase a few display port and HDMI cables for setting up a couple of his clients’ new employee desk setups. He loved that the cables came with a lifetime warranty, so he never needed to worry about expensing clients if a cable were to break. Jay also loved having the ability to order these products without logos, so clients never question how much it cost or if it was the best solution.

Impact

Since his first purchase in 2012, Jay has sourced many of his clients’ projects with Monoprice products, with everything from data and infrastructure cables to wall chargers. With white labeled products, U-PC Wholesale creates better brand messaging as hardware experts and thus better connections with clients. Partnering with Monoprice has allowed U-PC Wholesale to dominate their local market with reasonable prices and a stellar reputation for installation projects.