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Monoprice Renews Direct to Consumer Model Commitment with New Brick and Mortar Store

07/05/2017 Press Release

Monoprice (Click here to link original source)

Monoprice Renews Direct to Consumer Model Commitment with New Brick and Mortar Store

E-Commerce Leader Creates Expanded Retail Location


Rancho Cucamonga, Calif. (July 5, 2017) – Monoprice, leading online retailer offering high quality and affordably priced consumer electronics and accessories, today opened a new brick and mortar store at its corporate headquarters in Southern California. The store opening celebrates Monoprice’s 15-year anniversary and renewed commitment to directly meet the needs of its consumers. The new retail location replaces Monoprice’s original will call store, opened in 2013 to offer some of its bestselling products.


Monoprice has continued to establish itself as an e-tail leader, recognized by the industry for driving down high costs, improving ease and use of its products, and offering a variety of high-quality solutions across multiple product categories. In addition to its commanding presence in the popular audio, mobile and monitor categories, the brand has recently expanded into 3D printing, outdoor/cycling and home appliances with the newly launched Strata Home.


“It’s our philosophy to constantly challenge the industry status quo through innovation. Building a retail location is another testament to our dedication to enhancing the Monoprice shopping experience,” said Bernard Luthi, CEO at Monoprice. “We listened to our customers when they expressed their desire for a store, and we’re pleased to continue our pledge of offering fairly priced products in a brick and mortar setting.”


More than three times the space of Monoprice’s will call center, the new location boasts 1,900 square feet of retail floor space with expanded inventory of the brand’s existing categories. The store will house new features, including five demo areas across the following product categories: Pro Audio, Home Theatre, 3D Printing, Security/Gaming and Strata Home/Pure Outdoor. The new location will also sell more than twice as many products.


To celebrate the opening, Monoprice is hosting a grand opening and ribbon cutting ceremony today from 11 a.m. to 1 p.m. including city officials such as, Mayor L. Dennis Michael and

Mayor Pro Tem Lynne Kennedy. The event will consist of welcome speeches from Monoprice and statements from local elected officials, followed by the official ribbon cutting, opening day deals, a raffle giving away five 15w Tube Amps and gift bags for the first 50 customers.


In addition to the store opening, Monoprice will offer extensive sales for two weeks starting July 10th to celebrate the brand’s 15-year anniversary. All sales are listed on the Monoprice website.


For more information about Monoprice and all other category offerings, please visit


About Monoprice, Inc. (DBA

Located in Rancho Cucamonga, Calif., Monoprice, Inc. is an e-commerce leader specializing in providing more than 6,500 high-quality yet affordable electronics and tech products. As an industry innovator, Monoprice fills a void in the consumer technology market by delivering exceptional products that are on par with the best known national brands at prices far below the retail average with incomparable speed and service. Maintaining a business philosophy that focuses on the needs of its customers, the company strives to bring simplicity, fairness and confidence to consumers and businesses shopping for big-ticket electronics and tech accessories. For more information about Monoprice, follow us on Facebook, Twitter, LinkedIn, Google+, and YouTube.


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