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Monoprice Heads for the Mountains and Hits
the Roads—Launches New Pure Outdoor™ and Cycling Categories
Online Retailer Adds Camping,
Backpacking, Fishing, Tactical and Cycling Gear to its Evolving Product Lineup
Rancho Cucamonga, Calif. (April 27, 2016) – Monoprice, an online retailer offering high-quality and affordably priced consumer electronics
and accessories, announced today the addition of the Pure Outdoor and Cycling
categories which target adventure seekers and cycling enthusiasts. Outdoor and
Cycling are two fast-growing markets saturated with high retail channel costs
and margins. Through its direct-to-consumer business model that eliminates
retail markup, Monoprice will introduce premium quality gear and accessories
throughout the year under the Pure Outdoor brand name at prices a fraction of
the cost of those from industry competitors. Now customers will have access to
an online shopping destination that caters to all of their technology needs, in
addition to the hobbies and sports they love.
“Simply put, people are being overcharged,
and that’s not acceptable when a similar if not better product can be sold at a
lower cost,” said Bernard Luthi, president of Monoprice. “We’re always in
search of ways to diversify our business to offer great quality, fun and
functional products at price points consumers can feel good about. These two
categories presented an opportunity for us to seamlessly merge our experience
selling gadgets with the activities that our team and consumers are passionate
about. Our product lineup will feature gear for outdoor sports and recreation,
as well as include a suite of popular cycling
parts and gear to appeal to
everyone—from cruiser to commuter and racer.”
Pure Outdoor
Monoprice’s Pure
Outdoor category will offer core outdoor products and basic essentials for
tactical and recreational enthusiasts. A sampling of new products include:
Carbon Cork
Trekking Poles ($49.99 per pair) – Designed to meet
the high standards of professional hikers, these four-season poles are suitable
for hiking, backpacking and long expeditions, feature premium cork grips, and
combine a lightweight carbon construction with a fast locking system to provide
maximum adjustability and reliability without weighing hikers down Vacuum
Sealed Water Bottles ($15.99 - $19.99) – To ensure liquid
stays at a desired temperature in any environment, each bottle keeps contents
cold for up to 24 hours and hot up to 6 hours. Available in 18 fl. oz., 32 fl.
oz. and 40 fl. oz. sizes Power Cache 220 Solar
Power Generator ($179.00) – Monoprice’s first power inverter offers a lower price
point, higher wattage, more charging ports and a longer warranty than industry name
brands. Designed to collect, store and use power, this generator powers any AC
plug or USB device with multiple ports—perfect for outdoor use or to serve as
an emergency power source. Available in June Portable
Solar Panels ($24.99 - $39.99) – Available in 8-watt and 15-watt models, these panels
collect solar energy and generate the power needed to keep USB devices like a
power bank fully charged and ready for use at any time
Cycling
A rise in bicycle
commuters, a heightened interest in retro cycling fashion, and growing DIY
cycling and specialty accessories markets impacted Monoprice’s decision to
expand into the Cycling category. The category will offer premium bike parts
and gear at more accessible prices. First-to-market products include:
Carbon
Clincher Wheel Sets (starting at
$749.99) – These extremely lightweight wheels offer strength and durability. Made
with the highest quality materials and Sapim CX-Ray Spokes Carbon Clincher
Wheelsets, these wheels make premium performance and technology accessible to
everyone. Available in 38 mm., 50 mm. and 88 mm. sizes
For more information
on Monoprice’s new product offerings, please visit Monoprice.com.
About
Monoprice, Inc. (DBA Monoprice.com)
Located
in Rancho Cucamonga, Calif., Monoprice, Inc. is an e-commerce leader
specializing in providing more than 6,500 high-quality yet affordable
electronics and tech products. As an industry innovator, Monoprice fills a void
in the consumer technology market by delivering exceptional products that are
on par with the best known national brands at prices far below the retail
average with incomparable speed and service. Maintaining a business philosophy
that focuses on the needs of its customers, the company strives to bring
simplicity, fairness and confidence to consumers and businesses shopping for
big-ticket electronics and tech accessories. For more information about
Monoprice, follow us on Facebook, Twitter, LinkedIn, Google+, and YouTube.
Monoprice is a subsidiary of Blucora, Inc. (NASDAQ: BCOR).
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